I've been thinking about dedicating myself to RE photography and I can't seem to find many numbers on how much RE photographers actually earn. It's even more difficult considering that a lot of people also make videos. Is there anywhere I can go to look for information about what I can expect to earn in Southern California? (Where am I from) Or do you want to share some information? While there are many more factors to consider, such as the amount of investment required for equipment and marketing, being a real estate photographer can be a very profitable business. Since there are nearly three million real estate agents in the U.S. alone.
With more than five million homes sold each year in the United States, this is the target customer for most real estate photographers. The real estate photography industry (like most photography companies) is very seasonal and keeps pace with the real estate market. After all, having worked with thousands of photographers over the past decade with my team at PhotoUp, here's what you need to know to calculate how much you can earn as a real estate photographer. While real estate photographers can always debate which pricing model is the best (we'll talk about this in detail in future lessons), most photographers charge more for a larger home, if measured in square feet. In the case of true luxury properties, agents can spend tens of thousands of dollars on marketing, but this represents 1% of 1% of real estate photography.
Probably the least appreciated way to build a profitable real estate photography business is to be a media and marketing company, not just a photography company. Without a doubt, real estate photography is a great way to expand an existing photography business or turn your photography hobby into a flexible and profitable career. More and more, accessories are becoming the norm in real estate marketing, which can add more time to your photo shoot (and more benefits). While it's an excellent first step in verifying what you can do as a real estate photographer, you should make sure that you really like the fast-paced, I would dare say routine, daily workflow of the real estate photographer's life.
Optimizing these social media tools and making intelligent use of real estate posts on social media to impress potential clients with photos that look like artists will shorten your path to reaching clients. With this in mind, the average full-time real estate photographer photographs between 2 and 4 houses per day at the peak of the high season in summer and between 1 and 2 houses per day in the slower season of winter. The most common real estate photography pricing structures are per package, per square foot of tires, per hour, and per number of images. Generally, your earning potential as a real estate photographer will depend primarily on the number of homes you photograph each day.
